Resident Evil 6 TV Ads Begin Already

It appears as if Capcom have already gone into marketing overdrive for their newly announced title, Resident Evil 6. A TV spot is already running in the UK, 10 months before the game’s scheduled release.

I saw the ad earlier this evening, it was short but sweet. The ad was only a 10 second teaser and has yet to appear online. (We will be sure to update this article when we find it)

It looks as if Capcom are pushing the boat out for marketing Resident Evil 6. The cleverly done viral site roused suspcision and the promoted #RE6 hashtag got people talking. Now, people will be viewing the game on their TV sets, well away from the release window.

This has been done before in the UK with games like Battlefield 3 and Halo 3 being advertised months in advance, but never 10 months before release. TV advertising is undoubtedly costly, we just hope its worth it for Capcom.

Advertising this early is certainly risky as ‘on the fence’ buyers that don’t read blogs like this won’t be able to buy the game yet. It may leave them wondering why they have to wait so long, which could lead to them forgetting about the game completely by November. Nonetheless, as hardcore gamers, we’re excited for RE6, even now!

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